Price cuts for consoles may not stimulate hardware or software sales in the US, says Doug Creutz of Cowan and Company.
Due to economic pressures, Creutz does not believe that despite historically working in the past, a price cut will not boost the games market this time around.
“We are concerned that, given pressures on the consumer, price cuts may not have the stimulative impact to hardware and software sales that they have had in the past,” wrote Creutz in a note to investors.
“We expect hardware price cuts on all plat----forms by September, with announcements possibly as early as next week’s Gamescom.”
Creutz has suggested that a $100 cut to PS3, $50 off Wii, and the Xbox 360 Elite dropping to $300 would be a major benefit to both the consumer and the console makers.
정리하면 이렇게 됩니다.
PS3 399달러 -> 299달러
360 프리미엄모델단종 / 엘리트모델 399달러 -> 299달러 / 아케이드는 199달러 동일
Wii 249달러 -> 199달러
발표는 다음주 GAMESCOM에서 할것으로 예상
vg247.com
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